Email & Lifecycle

Turn one-time buyers into repeat revenue.

We build the flows, segments, and campaigns that turn a single purchase into a second, a third, and a habit.

Is this you?

The first sale lands. The second never comes.

We are leaving repeat revenue on the table with basic or no automation.

Customers buy once and we never really hear from them again.

Our emails go out, but they are not tied to what each customer actually does.

Winning a customer is the expensive part. Keeping them is where the margin is. Lifecycle turns one sale into many. That is your most profitable channel, waiting.

What's included

Retention that runs on its own.

The core flows and campaigns that keep customers coming back, set up once and improving over time.

01

Klaviyo setup & audit

A clean Klaviyo build or a full audit of what you have, wired to your store and data.

02

Core flows

Welcome, abandoned cart, post-purchase, and winback flows that recover and grow revenue.

03

Segmentation

Segments based on behavior and value, so the right message reaches the right customer.

04

Campaign calendar

A planned cadence of campaigns that stays consistent without burning your list.

05

Reporting

Plain reporting on what each flow and campaign earns, tied back to revenue.

How we work

A proven loop that keeps paying off.

No guesswork and no black box. Every engagement runs on the same rhythm, from a one-off audit to a full retainer.

STEP 01

Audit

We pull apart your data, funnel, and channels to find where revenue is leaking, and size the opportunity.

STEP 02

Strategy

You get a prioritized plan with the reasoning behind every move, so the biggest wins come first.

STEP 03

Build

Specialists ship the work: tests, campaigns, builds, and tracking, set up clean from day one.

STEP 04

Optimize

We measure what moved, double down on the winners, and cut what doesn’t, fast.

STEP 05

Grow

Plain reporting on the numbers that matter, feeding straight into the next round of gains.

Proof

Your most profitable channel, finally working.

Of revenue from email and lifecycle
+ 0 %
Lift in repeat purchase rate
+ 0 %
Coverage across US and UK working hours
0 /7

4

Core flows live and earning from day one

Why Fracto

Senior work, reported in the open.

The same reasons brands keep the whole growth stack with us apply to every engagement on this service.

/ senior

Senior specialists

Your account is owned by a senior specialist in this lane, not handed to a junior running a checklist.

/ open

Transparent reporting

You see what we did, what it cost, and what it returned, in plain language tied to revenue.

/ scope

Fixed scope

Clear deliverables and a clear price. You know what you are getting before we start.

/ hours

US & UK coverage

Shift coverage built around US and UK working hours, so the work keeps moving on your clock.

Questions

The things buyers ask us first.

Which platforms do you work with?

We specialize in Klaviyo and work across the major ecommerce email and SMS platforms. If you are on something else, we will audit it and tell you honestly whether to optimize it or move.

Yes. We handle copy and design for both flows and campaigns, matched to your brand, or we work alongside your team if you would rather keep that in-house.

The core flows can usually be live within a few weeks, depending on your platform and data. We prioritize the highest-earning flows first, so revenue starts moving early.

Start here

Let's turn one purchase into many.

Get a free audit of your email and lifecycle setup. We’ll show you the three biggest repeat-revenue opportunities we find, whether or not you decide to work with us.