Analytics & Tracking

Finally trust the numbers you make decisions on.

We rebuild your GA4, GTM, and server-side tracking so every report is accurate, and every decision rests on data you can actually rely on.

Is this you?

The problem usually isn't effort. It's clarity

Our reports are full of numbers, but we're never quite sure any of them are accurate.

Two tools tell us two different revenue figures, and nobody can explain the gap

We're making budget calls on data we secretly don't trust.

What's included

The substance, not a list of buzzwords.

Every engagement is scoped up front, so you know exactly what you’re getting and what it’s meant to return.

01

GA4 and GTM setup and audit

A clean, correct foundation in Google Analytics 4 and Tag Manager, rebuilt or repaired where it’s broken.

02

Server-side tracking

Durable tracking that survives ad blockers and browser changes, so your data stays complete.

03

Conversion and event tracking

Stock planning that avoids costly stockouts and the ranking hits that follow them.

04

Looker and Mixpanel dashboards

Sponsored campaigns on Amazon and Walmart managed to a return, in step with your operations.

05

Data QA

Clear reporting across marketplaces, so you see margin, movement, and what needs attention.

How we work

A proven loop that keeps paying off.

No guesswork and no black box. Every engagement runs on the same rhythm, from a one-off audit to a full retainer.

STEP 01

Audit

We pull apart your data, funnel, and channels to find where revenue is leaking, and size the opportunity.

STEP 02

Strategy

You get a prioritized plan with the reasoning behind every move, so the biggest wins come first.

STEP 03

Build

Specialists ship the work: tests, campaigns, builds, and tracking, set up clean from day one.

STEP 04

Optimize

We measure what moved, double down on the winners, and cut what doesn’t, fast.

STEP 05

Grow

Plain reporting on the numbers that matter, feeding straight into the next round of gains.

PROOF

We would rather show up in your reporting than in your inbox.

Of core conversions tracked accurately after the rebuild
0 +
Conversions recovered once server-side tracking is live
0 %
Typical time to dashboards the team actually trusts
1 weeks
Why Fracto

The bench of a big agency. The accountability of a boutique.

Senior specialists, transparent reporting, fixed scope, and coverage across US and UK hours.

01

Senior specialists

Every discipline is owned by a senior specialist, not one stretched account manager juggling ten accounts.

02

Transparent reporting

You see what we did, what it cost, and what it returned, tied to revenue and reported in plain English.

03

Fixed scope

Scope and price are agreed up front, so incentives stay aligned with your results instead of your spend.

04

US and UK coverage

Shift coverage is built around US and UK working hours, so your account keeps moving across time zones.

Related services

Growth is a system, not a single lever.

These pair naturally with this work, because the wins compound when the disciplines are coordinated.

/ service

Explore what our conversion optimization team owns, and how it ties back to your revenue.

/ service

Explore what our growth strategy team owns, and how it ties back to your revenue.

/ service

Explore what our paid advertising team owns, and how it ties back to your revenue.

Questions

The things buyers ask us first.

Do you fix our existing GA4 or rebuild it?

Whichever your setup needs. We audit first, then repair what’s salvageable or rebuild from a clean structure if the current one can’t be trusted. You get the recommendation with the reasoning, not a default upsell.

Tracking is built to respect consent and current privacy rules, with server-side collection configured so you stay compliant without losing the data you’re allowed to keep.

Yes. We build in Looker, Mixpanel, or your tool of choice, focused on the specific decisions you make, so the dashboard answers real questions instead of showing everything at once.

Start here

Let's get your numbers telling the truth.

Get a free audit of your analytics, funnel, and spend. We’ll show you the three biggest opportunities we find, whether or not you decide to work with us.