Ecommerce Site Search: How to Get It Right
Good ecommerce site search returns relevant results fast for the way real shoppers type, including misspellings, synonyms, and model numbers. Make the search box obvious, add autocomplete, handle zero-result queries gracefully, and let shoppers refine with filters. Searchers convert at around 2.5 times the rate of non-searchers, so this is worth getting right.
Ecommerce Faceted Search: Filters That Convert
Faceted search lets shoppers narrow a large result set by attributes like size, color, price, and availability. Good filters are relevant to the category, combinable, show live result counts, and stay applied as the shopper refines. Done well, they turn an overwhelming list into the handful of products someone actually wants.