Gifting Features That Lift Holiday Sales
During the holidays, a large share of shoppers are buying for someone else, and they have different needs: gift messages, gift wrapping or presentation, scheduled delivery to arrive on the right day, clear shipping cutoffs, and easy returns for the recipient. Add these gifting features and you capture occasions you’d otherwise lose, plus digital gift cards rescue last-minute buyers.
How to Set Up Gift Cards on Shopify
Shopify includes gift cards as a native feature on paid plans. To set them up, create gift-card products with a few fixed denominations plus a custom amount, enable instant digital (emailed) delivery, make them easy to find in navigation and on the homepage, and promote them around gifting seasons. No third-party app is required to start.
Gift Cards and Gifting Strategy for Ecommerce
Gift cards are an underused ecommerce asset: they bring in cash upfront, introduce new customers (the recipient), and smooth seasonal revenue. On Shopify they’re a built-in feature on paid plans. Sell them prominently (especially around holidays), make them easy to send, and pair them with gifting features like gift messages and scheduled delivery to capture gift-buyers you’d otherwise lose.