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Practical, no-fluff tactics on analytics, conversion, paid media, SEO, and lifecycle. Written by the people who do the work.

Our Latest blog
How to Promote a Referral Program

How to Promote a Referral Program

Promote a referral program by surfacing it where happy customers already are, the post-purchase flow, account area, emails, and order confirmations, and asking at peak satisfaction. Make sharing a single tap with a personal link or code, remind customers it exists, and keep advocates engaged. Visibility and ease, not reward size alone, drive participation.

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How to Set Up Gift Cards on Shopify

Ecommerce ops, Gifting

How to Set Up Gift Cards on Shopify

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