FAQ
Answers, all in one place.
Everything buyers ask us, across the whole growth stack. Filter by service to jump straight to what matters to you.
General
What does Fracto actually do?
We run the full growth stack: strategy, analytics, conversion optimization, paid media, SEO, email and lifecycle, web development, and ecommerce operations. Most clients start with one or two and expand once the numbers back it up.
How is a 50-plus person team still hands-on?
Scale is the point, not the problem. Every discipline is owned by a senior specialist rather than one stretched account manager, and each account has a clear point of contact who keeps it moving. You get depth without losing accountability.
Do you work with brands outside the US and UK?
Most of our clients are in the US and UK, and our shift coverage is built around those hours. We work with brands elsewhere too, as long as the goals are clear and measurable.
Can you just audit and rebuild what we already have?
Yes. A lot of engagements start exactly there: a full audit of your analytics, funnel, and accounts, followed by a rebuild of whatever is holding growth back.
Do you offer white-label execution for other agencies?
We do. Agencies use our team as senior execution delivered under their own brand, with their client relationship kept fully intact. Reach out and we’ll walk you through how it works.
How do you report results?
Plainly. You see what we did, what it cost, and what it returned, tied to revenue and the KPIs that matter to your bottom line.
Growth Strategy
How is this different from a generic marketing plan?
A generic plan is built on best practices and guesswork. Ours is built on your data: which channels actually return, where your funnel leaks, and what to do first. Every recommendation is tied to revenue and sequenced, so you are not just handed a list of tactics.
Do you also execute it, or just plan it?
Both. The strategy stands on its own, but most clients have us run the work too, across the same specialist team that built the plan. You can start with the roadmap and expand into execution once the numbers back it up.
How long does the audit take?
Usually a couple of weeks, depending on how many channels and how much data we are working with. You get the prioritized roadmap and targets at the end, not a vague summary.
Analytics & Tracking
Do you fix our existing GA4 or rebuild it?
Whichever your setup needs. We audit first, then repair what’s salvageable or rebuild from a clean structure if the current one can’t be trusted. You get the recommendation with the reasoning, not a default upsell.
What about cookie consent and privacy?
Tracking is built to respect consent and current privacy rules, with server-side collection configured so you stay compliant without losing the data you’re allowed to keep.
Can you build custom dashboards?
Yes. We build in Looker, Mixpanel, or your tool of choice, focused on the specific decisions you make, so the dashboard answers real questions instead of showing everything at once.
Conversion Optimization
How much traffic do I need for testing to work?
Enough for results to reach significance in a reasonable window. As a rough guide, a few thousand conversions a month lets us test confidently. With less, we focus on high-impact redesigns and qualitative evidence first, then test as volume grows.
How do you decide what to test first?
We rank every hypothesis by expected impact, confidence, and effort, then start where the potential revenue is largest and the evidence is strongest. The biggest, most certain wins come first.
How do you measure a real win?
A win is a statistically significant lift that ties back to revenue, not a lucky bump on a small sample. We hold tests to proper significance before calling them, so what we ship actually holds up.
Paid Advertising
Is there a minimum ad budget?
We work best with accounts spending enough to test and learn meaningfully, typically a few thousand dollars a month and up. If you are below that, we will tell you honestly whether paid is the right first move or whether your budget is better spent elsewhere for now.
Do you handle creative?
Yes. Creative is often the biggest lever in paid, so we run a steady testing program on ad creative and can produce it or work with your existing assets and brand.
How is pricing structured?
Fixed scope with a clear monthly fee, agreed before we start. No surprise percentages of spend that quietly reward us for spending more of your money.
SEO
How long until we see results?
SEO compounds, so meaningful movement usually takes a few months, with technical wins landing sooner. We are upfront about timelines from the start and report progress along the way, rather than asking you to wait in the dark.
Do you write the content?
Yes. We can handle content strategy and production end to end, or work alongside your in-house writers, targeting the searches most likely to bring buyers.
Do you cover local and AI search?
Yes. We optimize for local search where it applies, and we build for how AI-driven and answer-based search surfaces your pages, not just classic blue links.
Email & Lifecycle
Which platforms do you work with?
We specialize in Klaviyo and work across the major ecommerce email and SMS platforms. If you are on something else, we will audit it and tell you honestly whether to optimize it or move.
Do you write and design the emails?
Yes. We handle copy and design for both flows and campaigns, matched to your brand, or we work alongside your team if you would rather keep that in-house.
How fast can flows go live?
The core flows can usually be live within a few weeks, depending on your platform and data. We prioritize the highest-earning flows first, so revenue starts moving early.
Web Development
Which platforms do you build on?
Shopify, WordPress, and headless setups, plus the surrounding tools. We recommend the platform that fits your business rather than pushing one option regardless of the job.
Do you design, or just build?
Both. We can take your existing designs to a clean build, or handle design and development together so the whole thing is engineered to convert from the start.
Can you work from our existing designs?
Yes. If you already have designs, we build them faithfully and responsively, and we will flag anything that could hurt speed or conversion before we start.
Ecommerce Operations
Which marketplaces do you cover?
Primarily Amazon, Walmart, and Shopify, and we can extend to other major marketplaces where you sell. One team owns the whole operation instead of a separate vendor per channel.
Do you handle marketplace ads too?
Yes. Sponsored ads are managed alongside your listings and inventory, so ad spend works with your operations instead of against them, all reported to a return.
Can you fix an existing messy catalog?
Yes. A lot of engagements start exactly there. We audit the catalog, clean up listings and feeds, and get inventory under control before building on top of it.
Still have a question?
Book a free consultation and talk it through with a specialist, not a sales rep. No pitch, no obligation.
- Plain-English findings
- No obligation
- Usually back within a day