Analytics & Tracking
Finally trust the numbers you make decisions on.
Analytics and tracking is the work of collecting marketing and revenue data accurately, so the numbers you decide on are true. Fracto rebuilds GA4, Google Tag Manager, and server-side tracking, then builds Looker or Mixpanel dashboards around the decisions your team actually makes.
- Free 30-minute consultation
- No pitch, no obligation
- Talk to a specialist, not a rep
Trusted by the brands we grow
Is this you?
The problem usually isn't effort. It's clarity
“
Our reports are full of numbers, but we're never quite sure any of them are accurate.
“
Two tools tell us two different revenue figures, and nobody can explain the gap
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We're making budget calls on data we secretly don't trust.
Our reports are full of numbers, but we're never quite sure any of them are accurate.
Two tools tell us two different revenue figures, and nobody can explain the gap
We're making budget calls on data we secretly don't trust.
SEE IT IN FEW SECONDS
One team.
Every growth lever.
A quick look at how we find what’s quietly costing you revenue, fix it, and prove every gain in your own numbers.
What’s included
The substance, not a list of buzzwords.
Every engagement is scoped up front, so you know exactly what you’re getting and what it’s meant to return.
01
GA4 and GTM setup and audit
A clean, correct foundation in Google Analytics 4 and Tag Manager, rebuilt or repaired where it’s broken.
02
Server-side tracking
Durable tracking that survives ad blockers and browser changes, so your data stays complete.
03
Conversion and event tracking
Stock planning that avoids costly stockouts and the ranking hits that follow them.
04
Looker and Mixpanel dashboards
Sponsored campaigns on Amazon and Walmart managed to a return, in step with your operations.
05
Data QA
Clear reporting across marketplaces, so you see margin, movement, and what needs attention.
How we work
A proven loop that keeps paying off.
No guesswork and no black box. Every engagement runs on the same rhythm, from a one-off audit to a full retainer.
STEP 01
Audit
We pull apart your data, funnel, and channels to find where revenue is leaking, and size the opportunity.
STEP 02
Strategy
You get a prioritized plan with the reasoning behind every move, so the biggest wins come first.
STEP 03
Build
Specialists ship the work: tests, campaigns, builds, and tracking, set up clean from day one.
STEP 04
Optimize
We measure what moved, double down on the winners, and cut what doesn’t, fast.
STEP 05
Grow
Plain reporting on the numbers that matter, feeding straight into the next round of gains.
Proof
We would rather show up in your reporting than in your inbox.
2 weeks
Typical time to dashboards the team actually trusts
Why Fracto
The bench of a big agency. The accountability of a boutique.
Senior specialists, transparent reporting, fixed scope, and coverage across US and UK hours.
01
Senior specialists
Your account is owned by a senior specialist in this lane, not handed to a junior running a checklist.
02
Transparent reporting
You see what we did, what it cost, and what it returned, in plain language tied to revenue.
03
Fixed scope
Clear deliverables and a clear price. You know what you are getting before we start.
04
US & UK coverage
Shift coverage built around US and UK working hours, so the work keeps moving on your clock.
Related services
Growth is a system, not a single lever.
A strategy is only as good as the data under it and the execution on top.
/ conversion optimization
Conversion Optimization
Turn the traffic you already pay for into more revenue.
/ growth strategy
Growth Strategy
A prioritized roadmap so your effort and budget land where they pay off.
/ paid advertising
Paid Advertising
Acquisition managed to a return, not a click count.
Questions
The things buyers ask us first.
Do you fix our existing GA4 or rebuild it?
Whichever your setup needs. We audit first, then repair what’s salvageable or rebuild from a clean structure if the current one can’t be trusted. You get the recommendation with the reasoning, not a default upsell.
What about cookie consent and privacy?
Tracking is built to respect consent and current privacy rules, with server-side collection configured so you stay compliant without losing the data you are allowed to keep.
Can you build custom dashboards?
Yes. We build in Looker, Mixpanel, or your tool of choice, focused on the specific decisions you make, so the dashboard answers real questions instead of showing everything at once.
Let's get your numbers telling the truth.
Get a free consultation on your analytics, funnel, and spend. We’ll show you the three biggest opportunities we find, whether or not you decide to work with us.
- Plain-English findings
- No obligation
- Usually back within a day