Email & Lifecycle
Turn one-time buyers into repeat revenue.
Email and lifecycle marketing is the set of automated flows and campaigns that turn a first purchase into repeat revenue. Fracto builds or audits your Klaviyo setup, ships the core flows (welcome, abandoned cart, post-purchase, and winback), and reports what each one earns.
- Free 30-minute consultation
- No pitch, no obligation
- Talk to a specialist, not a rep
Trusted by the brands we grow
Is this you?
The first sale lands. The second never comes.
We are leaving repeat revenue on the table with basic or no automation.
Customers buy once and we never really hear from them again.
Our emails go out, but they are not tied to what each customer actually does.
Winning a customer is the expensive part. Keeping them is where the margin is. Lifecycle turns one sale into many. That is your most profitable channel, waiting.
SEE IT IN FEW SECONDS
One team.
Every growth lever.
A quick look at how we find what’s quietly costing you revenue, fix it, and prove every gain in your own numbers.
What’s included
Retention that runs on its own.
The core flows and campaigns that keep customers coming back, set up once and improving over time.
01
Klaviyo setup & audit
A clean Klaviyo build or a full audit of what you have, wired to your store and data.
02
Core flows
Welcome, abandoned cart, post-purchase, and winback flows that recover and grow revenue.
03
Segmentation
Segments based on behavior and value, so the right message reaches the right customer.
04
Campaign calendar
A planned cadence of campaigns that stays consistent without burning your list.
05
Reporting
Plain reporting on what each flow and campaign earns, tied back to revenue.
How we work
A proven loop that keeps paying off.
No guesswork and no black box. Every engagement runs on the same rhythm, from a one-off audit to a full retainer.
STEP 01
Audit
We pull apart your data, funnel, and channels to find where revenue is leaking, and size the opportunity.
STEP 02
Strategy
You get a prioritized plan with the reasoning behind every move, so the biggest wins come first.
STEP 03
Build
Specialists ship the work: tests, campaigns, builds, and tracking, set up clean from day one.
STEP 04
Optimize
We measure what moved, double down on the winners, and cut what doesn’t, fast.
STEP 05
Grow
Plain reporting on the numbers that matter, feeding straight into the next round of gains.
Proof
Your most profitable channel, finally working.
Why Fracto
Senior work, reported in the open.
The same reasons brands keep the whole growth stack with us apply to every engagement on this service.
/ senior
Senior specialists
Your account is owned by a senior specialist in this lane, not handed to a junior running a checklist.
/ open
Transparent reporting
You see what we did, what it cost, and what it returned, in plain language tied to revenue.
/ scope
Fixed scope
Clear deliverables and a clear price. You know what you are getting before we start.
/ hours
US & UK coverage
Shift coverage built around US and UK working hours, so the work keeps moving on your clock.
Related services
Works best alongside these.
Lifecycle earns more when the store converts and the data is clean.
/ conversion optimization
Conversion Optimization
Turn the traffic you already pay for into more revenue.
/ ecommerce operations
Ecommerce Operations
Amazon, Walmart, and Shopify accounts run tight.
/ analytics & tracking
Analytics & Tracking
Clean data first, so every number you act on is one you can trust.
Questions
The things buyers ask us first.
Which platforms do you work with?
We specialize in Klaviyo and work across the major ecommerce email and SMS platforms. If you are on something else, we will audit it and tell you honestly whether to optimize it or move.
Do you write and design the emails?
Yes. We handle copy and design for both flows and campaigns, matched to your brand, or we work alongside your team if you would rather keep that in-house.
How fast can flows go live?
The core flows can usually be live within a few weeks, depending on your platform and data. We prioritize the highest-earning flows first, so revenue starts moving early.
Let's turn one purchase into many.
Get a free consultation on your email and lifecycle setup. We’ll show you the three biggest repeat-revenue opportunities we find, whether or not you decide to work with us.
- Plain-English findings
- No obligation
- Usually back within a day